Core values


As User Experience designer I present the core values of a company to their target group, including its potential customers. My work is built upon the message behind the design. A company’s vision must be clearly represented in its branding.



When I sit around the table with a client, I always make sure to answer the following questions: How did the company start? How does it want to distinguish itself from the competition? And what’s their approach and workstyle? Only then can I start the branding process.

Close Rapport


A close rapport with the client is key. Identity building is something we do together. At the end of the day, anyone who comes to me, must feel represented by my design, or rather, our design.